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Blog: Google Ads & PPC for B2B

Actionable strategies, case studies, and insights to help B2B marketers get better results from Google Ads and PPC.

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Strategies

Best practise strategies & tactics to enhance campaign performance

Case Studies

Detailed case studies and tests based on real-life campaigns

Insights

Data-driven insights based on actual campaign performance

B2BGoogleAds.com is where I share practical advice, ideas, and lessons learned from running Google Ads campaigns for B2B companies. If you’re working in SaaS, tech, or any business that sells to other businesses, this blog is here to help you make paid search actually work — without wasting time or budget.

Running Google Ads in B2B isn’t straightforward. You’re dealing with longer sales cycles, niche audiences, and leads that need to be qualified, not just captured. This blog digs into those challenges and offers strategies that are designed specifically for B2B marketers — no fluff, just things that have been tested in the real world.

McCarthy Marketing specialises in delivering performance-driven Google Ads services for B2B tech companies. Book a free audit of your Google Ads account today!