About Me
My Approach
Hi, I’m Conor McCarthy Bbus, MSc – the founder of B2B Google Ads and a solo digital consultant behind McCarthy Marketing. With over a decade of experience in paid media, I help B2B companies unlock efficient growth through strategic Google Ads campaigns. I blend deep platform knowledge with business acumen to deliver real results that scale. Whether you’re an early-stage startup or an established SaaS player, I’m here to help you turn clicks into clients.
I am driven by values
Transparency, precision, and measurable impact. I believe in clear reporting, honest communication, and never wasting a penny of ad spend.
Results Oriented Growth
B2B marketers don’t have time to waste on clicks that don’t convert. In this blog, we focus on what drives actual pipeline impact — not just traffic spikes. Expect posts that break down how to align Google Ads strategy with business metrics like lead quality, customer acquisition cost, and sales velocity. Growth should be accountable to the bottom line.
Client Collaboration
Many of the insights shared here come directly from hands-on work with B2B founders, CMOs, and in-house performance teams. You’ll find lessons learned from real campaign challenges, shared not as theory, but as practical solutions that work inside actual B2B buying journeys. Collaboration isn’t just part of the process — it’s how the best insights emerge.
Data-Driven Creativity
This blog champions the blend of logic and creativity. Every post, test, or ad critique is backed by performance data — but we also dig into copy angles, value propositions, and messaging that clicks with B2B audiences. It’s where analytics meets creative experimentation, so you can build campaigns that convert and stand out.