Learn About B2B Google Ads
- Complete B2B Google Ads Strategy
In B2B marketing, Google Ads is a high‑intent channel that can produce qualified pipeline when it’s planned and measured properly. But B2C playbooks rarely transfer neatly. Lower search volumes, longer buying journeys, multiple stakeholders and higher CPCs all change how you structure campaigns, choose keywords, write ads and track success. This guide… Complete B2B Google Ads Strategy - Beginner B2B Google Ads & PPC Guide
Running Google Ads for B2B is a different challenge altogether — it’s slower-paced, more expensive, and demands greater strategic thinking. Success hinges on mastering the fundamentals: precise keyword targeting, thoughtful audience segmentation, realistic goal-setting, and a relentless focus on lead quality rather than quantity.
McCarthy Marketing specialises in delivering performance-driven Google Ads services for B2B tech companies. Book a free audit of your Google Ads account today!