In B2B marketing, Google Ads is a high‑intent channel that can produce qualified pipeline when it’s planned and measured properly. But B2C playbooks rarely transfer neatly. Lower search volumes, longer buying journeys, multiple stakeholders and… Complete B2B Google Ads Strategy

Running Google Ads for B2B is a different challenge altogether — it’s slower-paced, more expensive, and demands greater strategic thinking. Success hinges on mastering the fundamentals: precise keyword targeting, thoughtful audience segmentation, realistic goal-setting, and a relentless focus on lead quality rather than quantity.